UNLEASHING THE NEXT WAVE OF INNOVATIVE CONTENT
Parents want to provide children with rich, interactive experiences that entertain and educate
Independent creatives want to participate in the new distribution channels that are emerging
Blockchain makes it easier to manage intellectual property rights which will fuel innovation
Our mission at 18moons is to enrich the lives of Preschool Families. We do this by providing aggregrated, customizable, learning-through-play experiences through a mobile platform called Planet Kids. We make it easy for parents, grandparents, caretakers and kids to access an ever-changing universe of global, local and original content to help preschool kids develop language learning, social-emotional and cognitive development skills through play-based experiences. We partner with brands, broadcasters and telcom providers to distribute the content directly into the homes of consumers in the channels they choose to engage in.
The increased appetite for high quality content for kids coupled with the emergence of blockchain technology creates a unique opportunity for independent creatives to fully exploit their intellectual property through a completely fair and transparent contract system. Up until this point, there were significant barriers that limited both the access to markets as well as the income generated by creative content. The convergence of mobile, technological advancements and blockchain technology opens up opportunities to democratize content development and distribution which will unleash the next wave of innovation in multi-media content. 18moons is uniquely positioned to capitalize on this opportunity through our existing mobile platform.
AUGMENTED REALITY ADVENTURES
Call for Content
We recognize that the development of consumer-oriented Augmented Reality (AR) applications is growing rapidly and lots of new use cases are being explored. We believe that the Planet Kids platform can tap into this potential and support the expanded use of augmented and mixed reality experiences in ways that significantly enhance entertainment and learning.
Our ZOGO’S Adventure App will be the next generation experience in the Planet Kids platform. The app will utilize AR to bring learning-through-play to a whole new level, utilizing immersive adventures that encourage kids to be curious and explore objects around them as they participate in an adventure with ZOGO. We will invite creative talents to help us develop the learning through play activities that will be tracked and managed through a Decentralized App (DApp) running on the Ethereum blockchain and integrated into our design and development platform.
HOW IT WORKS
Planet Kids Coins Utility
1) To activate a subscription to the existing Planet Kids Apps and Services
2) To submit content that, if selected, could be utilized in Planet Kids or ZOGO’s Adventure
|Subscription Fee||Parentarium Portal||Planet Kids App||Zogo's Adventures App|
|Fiat Currency||Free||US$ 5||US$ 15|
|Planet Kids Coins (PKC)||Free||50 PKC||150 PKC|
Access to the baseline Planet Kids App is possible with fiat currency, while access to ZOGO’s Adventures is reserved for token holders only. Activating a subscription with tokens will generate access to the full package of Planet Kids, Parentarium and ZOGO’s Adventures.
Content Submission Charges
Collaborative Design & Development Platform
Crowd Sale Structure
The initial price of the PKC token is $0.10≈ 0.00033 ETH. Our funding goal and the crowdsale cap is $10 million with a minimum of $1 million. Early birds are rewarded through our two-tier bonus structure with a limit of 6.5MM bonus tokens:
|10% bonus tokens|
|3% bonus tokens|
After the token sale, the token value will be based on the price traded on cryptocurrency exchanges. We are in preliminary talks with several exchanges in preparation of our upcoming ICO as we understand this to be both a crucial part of the offering and a significant pain point in most token releases. A maximum of 125,000,000 PKC will be issued.
Ethereum blockchain totals can be stored on the blockchain up to 18 decimal places. Thus the smallest unit for PKC is 0.000000000000000001 PKC. 100,000,000 will be released to the general public. 6.5MM will be released in crowdsale bonuses and the remaining balance 18.5MM PKC will be reserved to support the ecosystem.
FREQUENTLY ASKED QUESTIONS
18moons is the parent company that developed and manages Planet Kids Universe. While the Planet Kids App can be unlocked using a traditional fiat subscription model, our new ZOGO’s Augmented Reality adventures as well as the content ecosystem for creative and parents alike will only be available through the purchase and utilization of our token, Planet Kids Coins (PKC).
Currently we are only accepting Ethereum tokens, however if we deem the demand is sufficient, we may consider opening our initial coin offering to bitcoin participation as well.
The majority of our competitors are traditional media companies who operate in a centralized fashion of design, development and distribution. While centralization provides a streamlined process to get branded content into the market, it creates an unequal system that benefits incumbent creative content producers, while making it difficult for new creative talents to participate. Additionally, independent creatives working within the traditional model are encumbered by the high costs of Intellectual property protection (lawyer fees) as well as existing at the whim of the media company as to when their royalty payouts occur. By utilizing blockchain technology to track content usage and payments, we decentralize the process, speed up payments and open up more avenues for independent creative talents to participate in the marketplace.
Our decision to initiate an ICO is predicated on the utility of our offering. We strive to leverage the Ethereum blockchain to incentivize, track and reward global creative talents through a robust digital rights management solution. While we are launching our solution for preschool content, we envision PKC tokens could be expanded as a digital currency for all types of content. We believe that utilizing our existing partnerships and current access to over 120 million people, we are uniquely qualified to lay the foundations for a radical shift towards a more equitable decentralization of content development in a $1.1 trillion dollar kid media industry.
We are currently in talks with several Cryptocurrency exchanges in order to facilitate this functionality immediately following the close of our ICO. We endeavor to make this possible.
Theoretically any ERC20 token standard capable wallet will function for the storage of PKC tokens, which would simplify the process for those who have previously invested in other ICOs. As there are many wallets, it is impossible for our team to test each and every one for compatibility. Therefore we will recommend one standard wallet for use prior to our ICO launch. Any deviation from this recommendation should not pose an inherent problem, but risk will fall upon the user as we cannot guarantee functionality.
As a company focused on enriching the lives of preschool families everywhere, we are planning to roll out our platform globally with multi-language options. We are currently available in South America and will be rolling out to North America and Asia in 2018.