PLAYING FORWARD TO PARTNER WITH 18MOONS TO RELEASE THE VROOM :
THE FIRST AUGMENTED AND MIXED REALITY PLATFORM DESIGNED FOR KIDS


Playing Forward is using The VROOM, it’s software for 3D and augmented reality story-telling, to create a range of enthralling, animated and augmented reality 3D story worlds for young children. Playing Forward is launching with Bark in the Dark, from the Maxi the Taxi Dog stories, Dex T-Rex from Stan Lee’s Kids Universe and It’s Just So… from Notable Kids Publishing.

Each story is carefully selected for its ability to entertain and engage whilst addressing issues that children commonly face in their social
and emotional development. Many more stories are already under development. Augmented Reality (AR) and Mixed Reality (MR) multiply the fun-factor for kids while making best use of their daily allowance of screen time. VROOM games and stories are designed in collaboration with child development professionals to promote empathy, problem-solving abilities, personal resilience, and the management of emotions—what educators call “social-emotional learning” (SEL).

Playing Forward is excited to be partnering with 18moons to bring augmented reality experiences to kids across the globe through their Planet Kids App. “Their multi-language, multi-media app for kids is ideal for The VROOM’s applications,” said Richard Harris of Playing Forward, and their ‘learning through play’ platform aligns with our mission to both entertain and educate”.

Playing Forward’s offerings enables the development of age-appropriate use of Augmented and Mixed Reality in children’s entertainment, presented through a range of innovative and engaging experiences, including enabling a physical picture book to come to life as an animated 3D pop-up world, when viewed through a smartphone or tablet.

The VROOM experiences will be accessible through a variety of formats including: physical story books, app-based games, video streaming, and Holotoons™, the world’s first 3D cartoons. The VROOM stories are currently available on Apple smartphone and tablet apps, and coming soon to Android, Planet Kids, Windows 10 and Smart TVs. Planet Kids app provides aggregated, multi-media content for kids through a strategic partner network reaching over 120 million families with preschoolers in 19 countries.

About Playing Forward
Playing Forward is a technology and content development company focusing on the creation of engaging and compelling interactive experiences in augmented and mixed reality.

About 18moons

18moons is a global media company headquartered in Newton, Massachusetts, recently recognized in Kidscreen’s Hot50 for digital media. Their learning through play platform is utilized by content and distribution partners like the BBC for the CBeebies preschool app, available in multiple languages in 19 countries.

Media Contacts:
Playing Forward
Nicole Novak, Catalyst
+1 845 244-0582
nnovak@playingforward.com

18moons
Jan Rimmel, CMO
+1 508-734-0714
janrimmel@18moons.com

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